How Can You Make Money Online?
Making money online has been a concept that has grown in popularity over the last few years. Realistically, there are a number of ways to do it, and plenty of people earn a full time income (and sometimes earn more per month than a doctor does in a year), but there are a few things to consider before quitting your day job. In this post we will go over some misconceptions as well as one of the most common ways people are making money on the internet today.
Misconceptions with Online Money-Getting
Before dropping everything and pursuing a career as an online money making machine, there are a few misconceptions that you need to know about. First, many people either associate digital marketing with scams (and for good reason) or think that it is some get rich quick scheme that will make your computer shoot out money through the disc slot at the push of the button. There is some truth to the scam thing, with many people complaining about both affiliate scams and SEO scams, but for the most part, this belief is unfounded (the majority of digital marketers are honest and hardworking). The most annoying quip however is the “how can I make money fast” question. Many people get into online marketing because they think they will get rich quick overnight. Unfortunately, this is absolutely not the case, and there is a ton of investment, long nights, and sometimes years of failure before success is hit. Be mindful of these points (especially the last point) before you get in.
Affiliate Marketing
Most big brands are shifting to online sales, with more and more people using the internet to find products and services, it is a logical business move and opens a world of possibilities for people who choose to chase it. Big companies (and even some smaller ones) have realized the power of the internet for driving sales, and have come up with a brick and mortar strategy to bring in new customers looking for their products. This is affiliate marketing, and essentially it lets other people do the selling in exchange for a commission of the sale. The basic concept is this: Make a website that helps people in some way, find products in that specific niche, recommend them to your readers, collect a percentage of the sale if they buy. There are tons of affiliate marketing success stories, and it has risen in popularity dramatically in the last few years. Lets look at some affiliate site examples so you can better understand the strategy.
Example Website
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Survival and outdoors has been a growing niche and has a plethora of opportunities, making it great for this example. There are a number of survivalist blogs that recommend everything for the broad niche (everything from water filters to knives to tents) as well as some that are niched down to only target specific areas of the niche itself (such as this website).
How Would You Target this Niche?
So how would you go after this niche? Well, first you would do some research on the products you want to promote. If you are doing this purely for money, you would want to find products that are expensive and relevant to the niche as a whole. For example, water filters are expensive, there is a great variety of products, and they are very relevant to survival/preppers/outdoorsmen. Once you have decided on a type of product, find the most high quality brands within the product category. For example, Berkey are a great brand and highly reputed for their quality. Do a search for Berkey filters online to find the brand website (or in this case authorized retailers) and apply to their affiliate program. Once you have been accepted, write a post about the importance of water filters and add your affiliate link to the post. When your visitors read the post, they will click the link and you will get a commission if they purchase a product. It sounds simple, but there are a ton of complexities that go into affiliate marketing, so it is important to do more research before you jump in. In the coming weeks, I will likely do a comprehensive series that discusses how to get traffic, find products, find niches, and more. Stay tuned!